WHAT WE DO / FROM BRIEF TO FOLLOW-THROUGH
Good partnerships.
Well managed.
Athlete content campaigns and ongoing ambassador programs for small sport brands. One point of contact, from the first brief to the final handoff.
A campaign with
a clear finish line.
Launching a product, building a content library, or trying an athlete partnership for the first time?
We shape a focused assignment and coordinate the people and details needed to deliver it.
Discuss a campaign ↗What we handle
- Athlete selection and participation
- Creative briefs, agreements and disclosures
- Communication, deadlines and feedback
- Content collection and payment coordination
- Usage records and a closing report
Start focused.
A proposed starting scope of three athletes and three videos. Useful for testing the fit before building a larger program.
Build the campaign.
A proposed scope of five athletes and five videos, with athlete posts included where agreed.
Know what’s yours.
Approved content, contracted posts, a record of permitted uses, and a summary of the work delivered.
These are starting points for a proposal. Formats, revisions, athlete posting, usage rights and deadlines are agreed for your brief.
Your ambassador program.
With a dedicated owner.
You already work with athletes. Running the program keeps landing back on your desk.
We manage the recurring coordination: onboarding, communication, content briefs, follow-ups, rights records and reporting.
What you receive
- A defined monthly scope and activity schedule
- A point of contact for the program
- Visibility into completed and upcoming work
- Regular reviews to plan the next period
We agree the athlete count, content volume, responsibilities, term and review point before starting.
Make more
of the work.
Static creative to support an existing campaign or program.
We can scope a pack of ten static creatives, with formats, source assets and revisions defined in the proposal. Advertising use of athlete content requires separately agreed permission.
Clear from the start.
First conversation
Tell us about the brand, current activity and what your team needs help managing.
A written scope
Review deliverables, responsibilities, pricing, timing and usage rights before committing.
Selection and briefing
We coordinate athlete participation and make the assignment clear before production begins.
Production and feedback
We track submissions and manage the agreed feedback rounds, with consolidated direction.
Delivery and review
Receive the approved work and report. Decide together whether another project or ongoing support makes sense.
What’s the commitment?
Campaigns have a defined scope and schedule. Ongoing management has an agreed term and review point. Timing depends on athlete availability, production and approvals; your proposal includes the milestones.
Pricing reflects the number of athletes, content requirements, coordination and rights. The proposal separates service fees, athlete compensation and additional costs. Paid media, extended usage, exclusivity, appearances, raw footage and extra revisions are scoped when requested.
Stay in the loop.
What we’re building. What we’re learning. What’s next.
A short Sunday update from the people behind Head On.
A closer look at the work, for brands and athletes alike.